TOP COMMENTS FROM VIDEO BELOW
Big thumbs up to continue the Budweiser boycott!
I have been involved in advertising for over 46 years, & Anheuser-Busch is “FLAT OUT LYING” when they say NO one knew anything about the Dylan Mulvaney “AD CAMPAIGN”. To even consider collaborating with an influencer you need to:
1. Draft a proposal (with a budget).2. The proposal then goes through an internal Bud Light review. The budget is DISCUSSED & APPROVED.
3. Bud Light reaches out to the influencer.
4. They negotiate the budget that can be used for the activation.
5. Bud Light creates the product(s) that the influencer will use (in this case the Dylan Mulvaney Bud Light Can).
6. Contracts are signed.7. The Bud Light ad team reviews the influencer videos & APPROVES them before they go LIVE.
8. The influencer can then post.
9. Finally, Bud Light cuts a check.
