This CEO Just Quit and Said “Our Car Brand is Going Bankrupt” UnitedNewsLeader.com 2 weeks ago IMAGE ABOVE FROM VIDEO BELOW TOP COMMENTS FROM VIDEO BELOW Good riddance to greed. $106,000 Jeeps. “Test rides sell Grand Cherokees”, the CEO said. Well, apparently not. Not at that price. Of course the CEO grabbed his golden parachute before the company tanked.